These uniquely simple yet powerful tools create more human conversations about culture and customers experience, but are flexible enough to be used in ways that suit the specific needs of every leader. 

Unlike impersonal, reductive, digital approaches that make people feel like undervalued cogs and reduce engagement. These tools promote human conversations about the things that truly matter.

We’ve designed them to be used by everyone within your organisation – regardless of their status. They work for small and large organisations – because both small and large organisations are made up of human beings who are motivated by similar things: relatedness, competence and autonomy. 



The Emotional Culture Deck

An insanely simple tool for a more human & empathetic workplace culture

The Emotional Culture Deck provides an insanely simple card-based tool for structured face-to-face conversations about workplace culture, feelings, and experience.

It’s for leaders who need to understand what drives and motivates the people in their organisation, but struggle to bridge the conversation and empathy gap.

Unlike impersonal, reductive, digital approaches that make people feel like undervalued cogs and reduce engagement. The deck helps leaders ensure empathy and human connection become a core part of an organisation’s style and success

Only the Emotional Culture Deck is simple enough to get up and running in minutes, yet powerful and flexible enough to drive lasting organisational change.

The Customer Experience Deck

A beautifully simple tool for better customer experience

“Who are our customers? What do we want them to feel (and not feel)?”Get to the heart of your customer relationships by using The Customer Experience Deck with your teams.

Successful organisations are deeply focused on their customers. Customer experience (CX) will overtake price and product as the main brand differentiator by 2020.

This card game can help you and your organisation become more customer-centric. It works by sparking structured conversations about who your customers are, what you know and don’t know about them, and how you want customers people to feel when they engage with your business.

We designed The CX Deck because we’ve found that many organisations struggle to get to the heart of these customer relationships. Leaders know they need to be more customer-centric. Front line teams often have great insights. The CX Deck is a simple, human way to build shared understanding and better customer brand experiences and relationships.

Some of the over 2000 organisations who are currently using The Emotional Culture Deck:


These are some of the generous and inspired organisations who have helped test the deck over the past 24 months…


I’m constantly looking for new ways to bring my people together to collectively solve problems in an interesting and interactive way, so I can’t recommend this tool more highly.