What some of our clients have said about The CX Deck prototype


Used The Customer Experience Deck

Used The Customer Experience Deck

Andrew Sharp, CEO Bobux INternational LTD

"The Bobux team used The Customer Experience Deck at our quarterly strategic away day. Our team absolutely loved the exercise. 

Using the Customer Experience Deck helped our team to define the emotions and words to describe what Bobux delivers to our customers and what we want to ensure is not delivered! The outcome will make it easier for both our design and marketing teams to get the product and messaging right for our customers as we look to create memorable customer experiences in the future. 

A side benefit that we we're not expecting, but has come, is that we got a step closer to defining the wording around the Bobux purpose. We have always felt it and have been close to articulating it but it has been hard to get the right wording to define it.  

I’m constantly looking for new ways to bring my people together to collectively solve problems in an interesting and interactive way, so I can’t recommend this tool more highly. We have since used the tool with our sales agents in Germany, the UK and Australia and received the same excellent results."

Used The Customer Experience Deck

Stuart Bean – CEO Skydive Abel Tasman 

"After 25 years in the business, we knew it was time to refresh our brand, explore our identity as a business and wrap some language around the type of experience we want to provide to our customers. We needed a process that would engage all levels of the business, not just management. 

We were concerned that most branding exercises were too wishy washy, unnecessarily complicated and didn't retain their value or use within the business over time. We needed something that everyone could participate in, that gave us clarity and produced tangible outcomes for the business. We didn't want this to be another bottom draw exercise that we do once and then forget about. 

The Experience Deck was a fantastic discovery! Using the cards and intentionally designed process, we were able to facilitate a hands-on practical brainstorming session which produced a healthy list of improvements we wanted to make to the business.  

The cards produced the cover page of our Sales and Marketing strategy which has now been freely distributed amongst the team and is a living document within the business. Not only were we able to implement practical changes right away, we now also use the cards to ensure the decisions we are making on a day to day basis are in alignment with the experiences we are trying to create for our staff and for our customers. 

If you're looking for a powerful tool that will engage the whole team – we can highly recommend The Customer Experience Deck." 


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From skeptical to delighted!

Yes, those are two feelings we felt ourselves as we embarked on the Cx deck journey. Fortunately one we want our customers to feel was the one we felt by the end of our session - delighted!

Our regular monthly sales squad meeting was going along as usual - reviewing account plans, discussing results of market research - and then we started playing with the Cx deck. The energy levels went up. The fun and laughter started and the stories flowed. We shared our understanding of certain words and negotiated our way through to agreement. We now know how we wish our customers to feel and not feel when working with us. It's empowering!

Next step is to add these feelings to our customer user stories and reflect on them each month to see how we're delivering to them. 

We're really looking forward to that step and thank riders and elephants for developing such a unique and usable tool!