We reimagine the way leaders get their people and customers

 
 
 
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Because it's always been done that way is the reason we question it. We help people see their world slightly differently. We understand human behaviour to change human behaviour. So how can we help you shift your organisation?

 
 
 
 
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WHO WE ARE

We are a leadership company that exists to create successful, empathy-driven organisations and leaders. 

Our mission is to move organisations beyond just talk and create real behaviour change within workplace cultures and customer experiences. We believe that to make an impact on your world you need to understand how to switch people’s behaviours. It's part science, part creativity.   

 
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WHAT WE DO

We help leaders (and their people) design their workplace cultures and customer experiences.

Understanding what motivates and drives your people and your customers lies at the heart of everything we do to help shift cultures and customer experiences.

 
 
 
 
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DESIGNED BY RIDERS&ELEPHANTS

Tools we've designed for face-to-face, human conversations about workplace culture and customer experiences.

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WHAT’S OUR NAME ABOUT?

For anything to change, you have to reach both people’s rational minds (your rider) and their emotions (your elephant).

 
 

YOUR CUSTOMERS WON'T BE ENGAGED UNLESS YOUR PEOPLE ARE ENGAGED

— JEREMY DEAN, FOUNDER & DIRECTOR

 
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Who we work with

We have worked with leaders from these companies, and leaders from these companies have adopted our tools:

Westpac | Fletcher Building | Kiwibank | Chorus | Wellington City Council | Trilogy International | Think Concepts | Cricket Wellington | Bobux | Garage Project | Xero | Story Park | Porirua City Council | Uprise Digital | Fairway Resolution | Empathy Design | The Public Trustee Queensland

 
 
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The type of organisations we work with doesn’t matter so much, but the types of people do. We love to work with entrepreneurial leaders who are driven to improve how they connect and care for their people and their customers. 

The leaders we work with are CEO's, Founders, Human resource managers, People & Capability specialists, Brand managers, Customer experience managers, Team leaders and coaches.